Margin of error
The margin of error is how far a point estimate may reasonably sit from the true parameter; it equals the critical value times the standard error.
The margin of error sets the reach on each side of a point estimate in a confidence interval, so the interval is . It grows with the confidence level and shrinks as the sample size grows, since more data lower the standard error. For example, a poll reporting 47% with a 3% margin of error gives the interval 44% to 50%. In symbols, for a mean with known population standard deviation , where is the critical value and the sample size.
More confidence intervals terms, or browse the full statistics glossary.