Nonresponse bias
By Jude Wallis · Published
Nonresponse bias occurs when people chosen for the sample do not respond, and those who do respond differ systematically from those who do not.
Nonresponse bias needs two conditions at once, and students usually check only the first. Selected people fail to give data, and those who responded differ from those who did not in a way that matters for the question. A low response rate by itself is not the bias, only the opening that lets it in: if the silent group would have answered like the responders, the estimate is not pushed anywhere.
A district emails a survey to a simple random sample of 250 teachers asking whether they have enough classroom supplies. 100 reply and 65 say yes, so the reported statistic is (p-hat) on a response rate of . Suppose that among the 150 who never replied, only 45 would have said yes, a rate of 0.30. The truth across the 250 selected teachers is . The survey overstates supply adequacy by 0.21, and nothing in the returned data reveals it.
Here is the sentence that costs points: "only 100 responded, so treat it as a sample of 100." That describes the sample size correctly and the sample wrongly. The 100 are not a random subset of the 250; they are the subset that chose to reply, so a standard error built from describes scatter around 0.65, a center in the wrong place that a wider interval does not move. Emailing 1,000 teachers changes nothing: at the same reply rate the lean returns, measured more precisely.
Nonresponse happens after selection, and that is what separates it from its neighbors. All 250 teachers were on the list and could have answered. Had the list covered only full-time staff, part-timers would have had no chance of selection, which is undercoverage. Had all 250 replied while shading answers toward what an administrator wanted to hear, that would be response bias.
The defense is procedural, not statistical: follow-up contacts, a shorter instrument, and reporting the response rate next to the estimate. Topic 1.12 also wants a direction: the teachers who answered are plausibly those with the strongest feelings about supplies.
Where this comes up
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